ICONDA Solutions

Engineering Team Performance

 

How are your Customer-Facing Engineers getting on?

Customer-Facing Engineering Teams include Sales, Marketing and Applications Engineers, and also Product Engineers and Developers in many organisations. Whether their customers are external or internal and whether support is their primary task or not, they face complex challenges. For example, how do they …

  • Get the attention of customers who are overwhelmed with information and other distractions?
  • Satisfy customers who are expecting an out-of-the-box experience, even for the most sophisticated technology?
  • Simultaneously do a great job with customers while attending to a myriad other tasks ?

ICONDA offers ProductConsulting and Learning & Development Solutions …

Addapt

Designed for customer-facing marketing, sales and support people working in technology-based B2B companies, Addapt inspires and accelerates encounter preparation.

Sensitive to the context of the client meeting, it coaches users on objectives and the customer perspective as well as reminding them, at the point of need, about valuable and relevant collateral: Presentations, Checklists, HowTos, FAQs, etc!

What’s more, it gives support through to reporting outcomes, closing the loop on the encounter process and providing much needed KPI data. Output feeds any CRM – SalesForce or SAP, for example – and goes just as easily into mail, spreadsheets and other office tools.

Addapt strengthens sales and support processes while enhancing their visibility!

We put our Technical Sales, Marketing and Applications Engineering expertise at your disposal, working either under your management or on a project basis. This is a good option if you need immediate help to deploy products and services.

You benefit from our experience in Hardware and Software technology together with the communication skills underpinning ICONDA’s Learning & Development Solutions.

We provide Training and Workshops to boost the performance and wellbeing of your Customer-Facing teams, combining traditional and web-based techniques. These solutions are underpinned by a set of powerful tools and online resources, purpose-built for Customer-Facing situations.

This tool-based approach is built around the ICON9 system, the Process Communication Model and the Five-Minute Coach tools. By tailoring these complementary tools and methods to your situation, we enable your team to quickly integrate them into their professional lives.

Our Latest Post

Learning Objectives Enable Flexibility in STMicroelectronics Training

It may seem, when searching for training solutions, that the options are either Do It Yourself, represented here as Bleriot crossing the Channel in his own machine, or a low-risk, catalog-based solution - the P&O Ferry. Mega exciting on the one hand , but will it get you to where you want to go? As predictable as the tides on the other, but can such a standardized package take you to the leading edge of the subject?

Fortunately, there are alternatives.

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