In the High-Tech Business, Technical Sales Support concerns …
… an increasingly wide range of people, from Sales and Applications Engineers through Marketing and Product Engineers to Researchers and Developers.
- How can you get the customer’s attention when they are flooded with information and distracted by competing demands for their time?
- And how can you enable them to be successful when they are hoping for an out-of-the-box experience, even for the most sophisticated technology?
- And if you achieve these things once, how do you do it again, and again?
ICONDA offers Technical Sales Support Solutions in two areas:
Customer Communication Solutions
Customers’ expectations have evolved along with those of society in general, and they want an effortless experience – for example, their appetite for traditional product and services training is greatly diminished. Even when this obstacle can be overcome, the creation and maintenance of Customer-Facing Collateral such as articles, demos, training, eval support and other go-to-market material ties up expert resources and is an unwanted distraction for you, the product/services supplier.
ICONDA combines its expertise in creating Learning & Development Solutions with its knowledge of Hardware and Software technology to provide bespoke Customer-Facing Collateral, removing a major obstacle to the attainment of your deployment objectives.
ICONDA’s inter-company and company-custom L&D solutions make communication more effective within teams and with external customers. They support a tool-based approach, built around the ICON9 system, the Process Communication Model and the Five-Minute Coach tools. A substantial part of our added-value is in tailoring these powerful tools and methods to the Technical Sales Support role, enabling our clients to quickly integrate these complementary systems into their professional lives.
From the program format – a balance of in-person and remote components, bound together by a system of progress guidance – to the choice of examples and activities, the experience is one of crystallising disparate experiences into a high-performance toolkit.
Observe, Clarify and Influence
Do you run, or work in, a customer-facing team – in technical sales or product development, for example? If so, here are some ideas on getting equipped to succeed with your customers …