ICONDA Solutions

Engineering Team Performance


How are your Customer-Facing Engineers getting on?

Customer-Facing Engineering Teams include Sales, Marketing and Applications Engineers, and also Product Engineers and Developers in many organisations. Whether their customers are external or internal and whether support is their primary task or not, they face complex challenges. For example, how do they …

  • Get the attention of customers who are overwhelmed with information and other distractions?
  • Satisfy customers who are expecting an out-of-the-box experience, even for the most sophisticated technology?
  • Simultaneously do a great job with customers while attending to a myriad other tasks ?

ICONDA offers ProductConsulting and Learning & Development Solutions …


Designed for customer-facing marketing, sales and support people working in technology-based B2B companies, Addapt inspires and accelerates encounter preparation.

Sensitive to the context of the client meeting, it coaches users on objectives and the customer perspective as well as reminding them, at the point of need, about valuable and relevant collateral: Presentations, Checklists, HowTos, FAQs, etc!

What’s more, it gives support through to reporting outcomes, closing the loop on the encounter process and providing much needed KPI data. Output feeds any CRM – SalesForce or SAP, for example – and goes just as easily into mail, spreadsheets and other office tools.

Addapt strengthens sales and support processes while enhancing their visibility!

We put our Technical Sales, Marketing and Applications Engineering expertise at your disposal, working either under your management or on a project basis. This is a good option if you need immediate help to deploy products and services.

You benefit from our experience in Hardware and Software technology together with the communication skills underpinning ICONDA’s Learning & Development Solutions.

We provide Training and Workshops to boost the performance and wellbeing of your Customer-Facing teams, combining traditional and web-based techniques. These solutions are underpinned by a set of powerful tools and online resources, purpose-built for Customer-Facing situations.

This tool-based approach is built around the ICON9 system, the Process Communication Model and the Five-Minute Coach tools. By tailoring these complementary tools and methods to your situation, we enable your team to quickly integrate them into their professional lives.

Our Latest Post

Difficult Conversations: Bridges with Trolls

Trolls are trouble when you want to cross a bridge. Especially when the bridge in question is slippery and swaying.  They can takes ages to deal with and, of course, trolls present a health and safety hazard.

A Difficult Conversation is like crossing a troll bridge.  The bridge itself represents the underlying, “normal” conversation, with one or two challenges and an objective of attaining something on the other side. The troll is a particularly difficult issue and our options are, broadly speaking, to run away (avoid the issue) or resort to force (escalate the issue?) or tame the troll.

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