Training & Workshops

Training courses and Workshops  are complementary and it is common for Training Courses to trigger Workshops, and vice versa.

Our Trainings follow a fundamental principle of communication: that a message must be adapted to its audience. We focus on the issues that are the most relevant to customer-facing professionals. We structure our material appropriately and present it in the tribal language – always with relevant examples.

Please note that we can either train directly, or we can train your trainers – whatever suits your organisation best.

Our flagship training course is Excellence in Client Encounters (aka Excellence in Customer Communication)It uses a structured approach to business communication, providing not only tools for the work, but also language and models that can be customised to suit individual and team needs.

Flash Training is an excellent solution for people who have little time to spare. This consists of independent learning using ICONDA’s training videos and other online resources together with remote supervisory / tutorial sessions.

iconTeam events give you a way to simultaneously augment team effectiveness and cohesion. Often integrated into annual conferences, sales kickoffs and similar, iconTeam tools and processes help you exploit a precious commodity: time together.

Our Workshops are of two types:

  • Leadership workshops, where the topics are left open for definition during the workshop session, which may be likened to a surgery. Using an approach based on collective intelligence and with an appropriate process for each chosen subject, participants review experiences, unravel current issues and discuss problems and opportunities that they see coming up.
  • Custom / focused workshops, where topics are chosen before the session. This type of workshop may be likened to an operating theatre, since everyone participating knows in advance what needs to be treated. Example topics are creating presentation material for a new market segment, integrating a new team into a distribution network and even creating a training course!

Workshops are typically one day or less in length, and they might fit in with some other company event, such as a sales conference. We use the ICON9 toolset to facilitate the process, but a knowledge of ICON9 is not required for participation.

Tools & Resources

We strongly believe in the value of tools to structure and support customer-facing work. We also believe that, to be efficient and effective, it is crucial to choose a small number of tools that work well together.

For these reasons, our approach to consulting, training and coaching is resolutely tool-based and we have built methodologies around the ICON9 system, the Process Communication Model and the Five-Minute Coach tools. In fact, a substantial part of our added-value is in tailoring these powerful tools and methods to the Technical Sales Support role.

Links to tools and resources:

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